OMG will this fluorescent fashion go away? No? That’s ok..
We like trends. Trends change and this means everything changes.. And that means more work for everyone!
Not so long ago it was fashion and similar industries that pushed the limits of aesthetics and taste. Pantone or similar institutes would set annual colors and patterns and everyone would know what to do, when and how. The innovation curve would first hit the early adopters, then to modern and influential, slowly trickling to the relevant masses and finally to laggards.
These days things have become much more complex. New technologies have democratized the trend making process and with the internet as one of the great equalizers of the world, everyone is curating their own content and commanding their own fashions and tastes. As brands are a few and audiences are a many, big brands are having to become more agile in order to stay in the game let alone ahead of the pack.
We learn so much from our clients. Being a direct, second or third party production house, we are often at a crossroads of real time trend directions and shifts. Not only in digital technologies and aesthetics but in UX,, retention, coversion and big data use.
We work closely with our clients as though partners in coming up with optimal solutions that are most relevant for the time of implementation. Whatever the KPIs everyone wants a quality build that will deliver results.
So next time you are getting your creative juices flowing at that 9am Monday brainstorming please remember to check with us is it possible and financially viable before you spend weeks on doing the PPT for the pitch eh?
Just thank us later!,