OK so without getting into too much detail as to why and how we are so good, trust us, we are the champions!

Our team members are doing amazing things on anything that has a button (or a touch screen) on it! From mobile and social through to console and board gaming, our tech guys and design gals love a client challenge and love the competitive global marketplace.

But today we want to talk more about the principle of gamification in modern marketing production. 

By applying game mechanics and game design techniques to engage and motivate people to achieve relevant goals by leveraging people’s natural desires for competition, achievement, status, altruism, community collaboration and many more.

Gartner predicts that by 2015, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay, or Amazon,. More than 70% of Global 2000 organizations will have at least one gamified application.to drive desired user behaviors that are advantageous to their brand.

Gamification is a very practical technique to take advantage of big data. It is a powerful tool for motivating better performance, driving business results, and generating a competitive advantage. By capturing and analyzing the big data on behaviors, businesses can create a more engaging experience that motivates employees and users. while 71% of companies expect big data to have a significant impact on sales according to research company Gartner.

According to internal B&T research, gamification is an integral part of our DNA. Every day we build Facebook, mobile, tablet and online games for brand campaigns, company prototypes and just for fun, across multiple technologies.

So how would you like to play it?